Selling VOD windows

Film News: Major moviemakers come together for consumer -- In an era in which marketing is driving key decisions in moviemaking, the push by Fox, Sony, Universal and Warner Bros. to shorten the theatrical window and deliver movies directly to consumers' TV sets via VOD only 60 days after their cinematic debut should come as no surprise.

Source: http://www.variety.com/article/VR1118036146?categoryid=13&cs=1&cmpid=RSS|News|LatestNews

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