Studios eye adapted apps for fun, profit

Technology News: Mobile games provide new revenue option -- The 20th Century Fox release "Rio" arrived in theaters over the weekend fueled in part by a promotional tie-in with "Angry Birds," one of the most successful gaming franchises in the Apple store.

Source: http://www.variety.com/article/VR1118035501?categoryid=4076&cs=1&cmpid=RSS|News|LatestNews

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